WEBSITE CHECK FOR CARPENTERS
Carpenters: is your website
up to scratch?
Your work sells itself in photos, and photos are what slow most carpentry websites down. Check how yours loads on a phone.
✓ The same free check for every trade✓ Plain-English fixes✓ No obligation to buy
WHAT MATTERS MOSTGUIDE
On a carpenter’s website
General advice, not a scan of your site. Run the check to see your own results here.
01 A gallery that doesn't hold up the page
Resize and compress photos, and let the ones further down load as people scroll to them.
02 Say what kind of carpentry
Decks, doors, framing, fit-outs. People search for the job, not the trade.
03 Give every photo a description
A line of alt text such as "Merbau deck in Clayton" helps Google and people using screen readers.
Website checks assess the website, not workmanship or business reliability.
How to get ahead of other carpenters online
GETTING AHEAD OF THE OTHERS
How a carpenter’s website wins the job
Carpentry customers are usually planning something: a deck, a pergola, new doors, a fit-out. They look at photos first, then for signs that you do their kind of job in their area, then for how to get a quote.
Where the bar sits. On 12 November 2026 we measured 16 Melbourne carpenters’ websites. At least half scored 76 or more on the phone speed test, and 3 scored 90 or more. See the carpenters scoreboard
Sort photos by job type
Decks with decks, doors with doors. A customer planning a pergola shouldn’t have to scroll past twenty kitchens to find one.
Caption every job
What it is, the timber and the suburb. “Merbau deck, Clayton” does more for the customer and for Google than “Project 14”.
Keep the gallery light
Resize photos to the width they’re shown at and save them in a modern format such as WebP. Let the photos further down load as people scroll to them.
Ask for what you need to quote
Job type, suburb, rough size and a photo of the spot. A form that collects those gets you to a price in one reply.
Claim your Google Business Profile
It’s the free listing with your name, hours and reviews that shows in Google Search and Maps. Keep your name, number and areas the same there as on your website, and link the two.
Ask for a review while the job’s fresh
Send the customer your review link the day you finish. Real reviews only: fake or paid ones break Google’s rules and Australian consumer law.
TEN MINUTES, YOUR OWN PHONE
Check what a machine can’t
The free check measures speed, search basics and security. These are the things only you can test.
- Open your gallery on mobile data and count the seconds until the first photo is sharp.
- Search your main job (say, “decking”) plus your suburb and see whose photos appear.
- Pick three photos on your site and check each has a caption a stranger would understand.
- Tap the phone number on your site. It should start a call.
- Run the free check at the top of this page and note the first three fixes.
CARPENTERS ASK
Fair questions
How many photos should I show?
Enough to prove your range, not every job you’ve done. A dozen good, captioned photos per job type loads faster and reads better than two hundred unsorted ones.
Do photos drag my score down?
Only when the files are bigger than they need to be. The check lists the images that would save the most if they were resized or converted.
What score should I aim for?
Google’s phone speed test counts 90 or more as good and under 50 as poor. On 12 November 2026 we measured 16 Melbourne carpenters’ websites. At least half scored 76 or more on the phone speed test, and 3 scored 90 or more. See the scoreboard. Scores move a few points between runs, so go by the pattern rather than one number.
Will a faster website bring me more work?
Not on its own. A fast site takes away a reason to give up and ring someone else, and it gives everything else on this page a better chance of being seen. The work still has to be good, and no website check measures that.