WEBSITE CHECK FOR ROOFERS

Roofers: is your website
up to scratch?

A leak in a storm means a customer searching on their phone in a hurry. See what your website makes them wait for.

✓ The same free check for every trade✓ Plain-English fixes✓ No obligation to buy

WHAT MATTERS MOSTGUIDE

On a roofer’s website

General advice, not a scan of your site. Run the check to see your own results here.

01 An urgent number at the top

Tap-to-call, on every page, with your hours beside it.

02 Repairs and re-roofs kept separate

Someone with a leak and someone planning a new roof need different answers.

03 A page that works on a weak signal

Heavy pages fail first when reception is poor, which is often when a roofer is needed.

Website checks assess the website, not workmanship or business reliability.

How to get ahead of other roofers online

GETTING AHEAD OF THE OTHERS

How a roofer’s website wins the job

Roofing enquiries come at two speeds. A leak in a storm means someone searching on their phone in a hurry; a restoration or a re-roof is a large decision weighed over weeks. One website has to serve both.

Where the bar sits. On 12 November 2026 we measured 17 Melbourne emergency roofers’ websites. At least half scored 71 or more on the phone speed test, and 4 scored 90 or more. See the roofers scoreboard

Two clear doors

“Roof leaking now” with a tap-to-call number, and “Planning a restoration or a new roof” with a quote form. Put both on the first screen.

Name your roof types

Tile, metal, slate, flat, plus gutters and downpipes if you do them. People search by the roof they have.

Show how you inspect and report

If you send photos of the problem with your quote, say so. Customers can’t see their own roof, so evidence of what you found matters.

Keep it light for bad reception

Heavy pages fail first on a weak signal, which is often when a roofer is needed. A fast first screen with your number on it does the job.

Claim your Google Business Profile

It’s the free listing with your name, hours and reviews that shows in Google Search and Maps. Keep your name, number and areas the same there as on your website, and link the two.

Ask for a review while the job’s fresh

Send the customer your review link the day you finish. Real reviews only: fake or paid ones break Google’s rules and Australian consumer law.

TEN MINUTES, YOUR OWN PHONE

Check what a machine can’t

The free check measures speed, search basics and security. These are the things only you can test.

Open your site somewhere with one bar of reception.
Check that urgent and planned work can both be reached from the first screen.
Find where your site says which roof types you work on.
Tap the phone number on your site. It should start a call.
Run the free check at the top of this page and note the first three fixes.

ROOFERS ASK

Fair questions

Should I mention insurance work?

If you help with insurance claims, say what you provide, such as a written report and photos. Don’t promise outcomes that are the insurer’s to decide.

How do I show work nobody can see from the ground?

Before-and-after photos taken on the roof, with a caption saying what was done. A short note on how you get up there safely helps too.

What score should I aim for?

Google’s phone speed test counts 90 or more as good and under 50 as poor. On 12 November 2026 we measured 17 Melbourne emergency roofers’ websites. At least half scored 71 or more on the phone speed test, and 4 scored 90 or more. See the scoreboard. Scores move a few points between runs, so go by the pattern rather than one number.

Will a faster website bring me more work?

Not on its own. A fast site takes away a reason to give up and ring someone else, and it gives everything else on this page a better chance of being seen. The work still has to be good, and no website check measures that.

Need a hand fixing it? See rebuilds and care. Looking to hire a roofer instead? Find one on TradieToday ↗ See how Melbourne roofers’ websites compare on the scoreboard.