up to scratchWEBSITE CHECKS FOR TRADIES
WEBSITE CHECK FOR LOCKSMITHS
Someone locked out has one hand free and no patience. Check how fast your website gets them to your phone number.
The number should be the first thing on the screen, not under a photo slider.
Say plainly whether you're 24 hours and which suburbs you reach.
A locked-out customer is rarely on wifi. The check tests your site the way their phone sees it.
GETTING AHEAD OF THE OTHERS
A lockout is about as urgent as a search gets: one hand free, a phone, and no patience. Planned work, such as rekeying after a move, is calmer, but the customer still checks you’re a real local business before they ring.
Tap-to-call as the first thing on the screen, above any photo. If you’re open 24 hours, say it in text beside the number.
Business name, the suburb you’re based in, the areas you reach, and your licence or registration details where your state requires them. Lockout customers are wary of call centres posing as locals.
Call-out fee, after-hours rates, and that you confirm the price before starting. Even without figures, that’s the reassurance people are ringing for.
Rekeying, deadlocks, safes, car keys, master key systems. Separate headings mean you’re found for more than lockouts.
It’s the free listing with your name, hours and reviews that shows in Google Search and Maps. Keep your name, number and areas the same there as on your website, and link the two.
Send the customer your review link the day you finish. Real reviews only: fake or paid ones break Google’s rules and Australian consumer law.
TEN MINUTES, YOUR OWN PHONE
The free check measures speed, search basics and security. These are the things only you can test.
LOCKSMITHS ASK
A clear “from” price, or how the rate is worked out, builds trust at the moment people most fear being overcharged. If you’d rather not, say that you confirm the price before you start.
You don’t need a shopfront. Name the suburb you’re based in and the areas you cover, and keep them the same wherever your business is listed.
Google’s phone speed test counts 90 or more as good and under 50 as poor. On 12 November 2026 we measured 16 Melbourne emergency locksmiths’ websites. At least half scored 70 or more on the phone speed test, and 2 scored 90 or more. See the scoreboard. Scores move a few points between runs, so go by the pattern rather than one number.
Not on its own. A fast site takes away a reason to give up and ring someone else, and it gives everything else on this page a better chance of being seen. The work still has to be good, and no website check measures that.
Need a hand fixing it? See rebuilds and care. Looking to hire a locksmith instead? Find one on TradieToday ↗ See how Melbourne locksmiths’ websites compare on the scoreboard.