WEBSITE CHECK FOR PLUMBERS
Plumbers: is your website
up to scratch?
Someone with a burst pipe is on their phone and in a hurry. Find out what your website makes them wait for.
✓ The same free check for every trade✓ Plain-English fixes✓ No obligation to buy
WHAT MATTERS MOSTGUIDE
On a plumber’s website
General advice, not a scan of your site. Run the check to see your own results here.
01 A phone number they can tap
Put a tap-to-call button at the top of every page. An emergency caller wants to ring, not fill in a form.
02 Where you work and when
Name your suburbs and say whether you take after-hours calls on the first screen, before anyone has to scroll.
03 A first screen that loads on mobile data
Photo sliders and video backgrounds are the usual reason a plumbing site is slow to appear on a phone.
Website checks assess the website, not workmanship or business reliability.
How to get ahead of other plumbers online
GETTING AHEAD OF THE OTHERS
How a plumber’s website wins the job
A lot of plumbing work starts with something that can’t wait: a burst pipe, a blocked drain, no hot water. The customer opens two or three websites from the search results and rings the first one that shows a number, their suburb and a sign that someone will pick up.
Where the bar sits. On 12 November 2026 we measured 26 Melbourne emergency plumbers’ websites. At least half scored 58 or more on the phone speed test, and 5 scored 90 or more. See the plumbers scoreboard
Lead with the emergency
Put your phone number, your hours and the urgent jobs you take (burst pipes, blocked drains, hot water) on the first screen. If you answer after hours, say so in words, not only as “24/7” inside a logo.
Give each job its own page
Blocked drains, hot water systems, gas fitting and leak detection are searched for separately. A short page for each, naming the suburbs you cover, gives Google something to show for each search.
Say how a call-out works
You don’t have to publish prices. Saying whether there’s a call-out fee, and that you quote before you start, answers the question that stops people ringing.
Show your licence
Put your licence number in the footer of every page, as text. It’s one line, and it’s what a careful customer looks for.
Claim your Google Business Profile
It’s the free listing with your name, hours and reviews that shows in Google Search and Maps. Keep your name, number and areas the same there as on your website, and link the two.
Ask for a review while the job’s fresh
Send the customer your review link the day you finish. Real reviews only: fake or paid ones break Google’s rules and Australian consumer law.
TEN MINUTES, YOUR OWN PHONE
Check what a machine can’t
The free check measures speed, search basics and security. These are the things only you can test.
- Search “plumber” plus your main suburb on your phone. Open the top three websites, note what each shows before you scroll, then open yours.
- Ring your own number after hours and hear what a customer hears.
- See whether your hot water and blocked drain pages are one tap from the home page.
- Tap the phone number on your site. It should start a call.
- Run the free check at the top of this page and note the first three fixes.
PLUMBERS ASK
Fair questions
Should I put prices on my website?
That’s your call. Plenty of plumbers don’t, because jobs vary. What helps either way is saying how you charge: call-out fee or not, fixed quote or hourly, and when the customer finds out the price.
Do I need a separate page for every suburb?
Only if each page says something real, such as jobs you’ve done there or how quickly you can arrive. Google’s guidelines warn against sets of pages where only the suburb name changes.
What score should I aim for?
Google’s phone speed test counts 90 or more as good and under 50 as poor. On 12 November 2026 we measured 26 Melbourne emergency plumbers’ websites. At least half scored 58 or more on the phone speed test, and 5 scored 90 or more. See the scoreboard. Scores move a few points between runs, so go by the pattern rather than one number.
Will a faster website bring me more work?
Not on its own. A fast site takes away a reason to give up and ring someone else, and it gives everything else on this page a better chance of being seen. The work still has to be good, and no website check measures that.
