WEBSITE CHECK FOR ELECTRICIANS
Electricians: is your website
up to scratch?
People check a sparky's website for two things: that you're licensed, and how to reach you. See whether yours shows both quickly.
✓ The same free check for every trade✓ Plain-English fixes✓ No obligation to buy
WHAT MATTERS MOSTGUIDE
On an electrician’s website
General advice, not a scan of your site. Run the check to see your own results here.
01 Your licence number in plain sight
Show it in the header or footer of every page, as text people can read and copy, not inside an image.
02 Urgent and booked work kept apart
A clear phone number for faults and a short form for quotes saves both kinds of customer from guessing.
03 Jobs listed in the customer's words
Power points, lights, switchboards, safety switches. Each one with its own heading is easier for people and for Google to find.
Website checks assess the website, not workmanship or business reliability.
How to get ahead of other electricians online
GETTING AHEAD OF THE OTHERS
How an electrician’s website wins the job
People looking for an electrician are either in a hurry (no power, a safety switch that keeps tripping) or planning ahead (a switchboard upgrade, new lighting, an EV charger). Both want to see that you’re licensed, and both compare a few websites before they ring.
Where the bar sits. On 12 November 2026 we measured 24 Melbourne emergency electricians’ websites. At least half scored 77 or more on the phone speed test, and 6 scored 90 or more. See the electricians scoreboard
Make the licence hard to miss
Licence number in the header or footer of every page, as text people can read and copy. Add the name it’s held under if that differs from the business name.
Split faults from quotes
A phone number for “no power” and a short form for planned work. Say which of the two you answer after hours.
A page for each job people search
Switchboard upgrades, safety switches, lighting, power points, smoke alarms, EV chargers. One short page each, in the customer’s words rather than the trade’s.
Mention the paperwork
Say that you supply the compliance certificate the job calls for. Customers often don’t know to ask, and seeing it written down is reassuring.
Claim your Google Business Profile
It’s the free listing with your name, hours and reviews that shows in Google Search and Maps. Keep your name, number and areas the same there as on your website, and link the two.
Ask for a review while the job’s fresh
Send the customer your review link the day you finish. Real reviews only: fake or paid ones break Google’s rules and Australian consumer law.
TEN MINUTES, YOUR OWN PHONE
Check what a machine can’t
The free check measures speed, search basics and security. These are the things only you can test.
- Find your licence number on your own home page, on a phone. Notice how long it takes.
- Search “electrician” plus your suburb and compare the first screen of the top three websites with yours.
- Check that every job you’d like more of has its own heading somewhere on the site.
- Tap the phone number on your site. It should start a call.
- Run the free check at the top of this page and note the first three fixes.
ELECTRICIANS ASK
Fair questions
Do I have to show my licence number on my website?
Advertising rules differ between states, so check with your licensing body. Whatever the rule, customers look for the number, and showing it costs nothing.
Is a page about EV chargers or solar worth it if I’ve only done a few?
If you want more of that work, yes. A short, honest page saying what you install and where is enough to be found for it.
What score should I aim for?
Google’s phone speed test counts 90 or more as good and under 50 as poor. On 12 November 2026 we measured 24 Melbourne emergency electricians’ websites. At least half scored 77 or more on the phone speed test, and 6 scored 90 or more. See the scoreboard. Scores move a few points between runs, so go by the pattern rather than one number.
Will a faster website bring me more work?
Not on its own. A fast site takes away a reason to give up and ring someone else, and it gives everything else on this page a better chance of being seen. The work still has to be good, and no website check measures that.
